Keith McCluskey is the Director of Public Relations Strategy at William & Mary. Keith is a seasoned digital, marketing, and organizational strategist and communications professional with more than twenty years of experience across consulting, advertising, and higher education. He has worked at MIT, Harvard, Northeastern and William & Mary, and with more than twenty corporate clients while at Sapient and MinusOne. In both newly-created and established roles he has defined strategy, built teams, and managed project delivery. He holds a Master of Architecture degree from MIT.

Across his diverse roles, Keith has always focused on four pillars to build success:

• Defining and iterating on the mission of the organization to build cohesion and clarity
• Building great teams by allowing good people the space and support they need to flourish and be recognized
• Making efficient use of people’s time through continual improvement via feedback and analytics
• Cultivating teamwork, curiosity, and optimism as foundational mindsets for success

Keith lives with his partner Maggie and when not working, he focuses on his interests in music, photography, and personal analytics.

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